MMR Adds to Online Offering

UK specialist MMR Food & Drink Research Worldwide has announced an expansion of its online capabilities. Some of the company's best-known research tools, such as Liking Segmentation(r) and Brand Value Equivalence(r), will be integrated with the company's new online interviewing system.

Additionally, new online research tools for concept screening, including Conjoint Analysis and MMR's Early Stage Market Share Technique, will provide clients with a streamlined NPD cycle, using MMR's global access to consumers in-home, at work or in CLT facilities.

Further advancements will be announced in the coming months, including new methodologies, new analysis techniques and fast turnaround research.

Research Director Chris Sinclair says the tools are ideally suited to online interviewing, allowing for insightful and actionable analysis of large data sets at reduced costs. 'In moving to embrace interviewing online, we realised that MMR's Internet research needed to add real value to our clients' research, beyond the larger samples sizes and faster turnaround times offered by our competitors'.

Techniques on offer using the expanded online system cover all elements of product life cycle and NPD, from optimisation of pricing strategies, promotional mechanics and flavour descriptors to conjoint analysis, TURF and attitudinal segmentation.

MMR's web site is at www.mmr-research.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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