AMC Global Hires Former Kadence MD Konz

In the US, custom MR firm AMC Global has appointed Miriam Konz as Executive Vice President, heading up an additional Client Services team to support expansion of the firm and project capacity.

Headquartered in Blue Bell, PA, the company focuses on product launches, offering a suite of tools spanning product lifecycle. Its proprietary PFU tool (Purchaser Follow-up) aims to capture insights from real purchasers of new or restaged products immediately following launch, and has been followed by a range of others designed to help brands optimize products for launch and understand purchaser and shopper perspectives.

Konz (pictured) joins from Kadence International, where she served as US Managing Director. Prior to this she held leadership roles at in4mation insights, TNS, Knowledge Networks (now part of GfK), Stratford Associates and CLT Research Associates. Throughout her career, she has been involved in studies with an emphasis on product development, market segmentation, product line extensions, pricing and new product / concept testing.

In her new role, Konz is also tasked with creating innovative MR solutions for global clients, as well as applying her quantitative MR and analysis experience on studies in a variety of sectors. Ken Roshkoff, CEO at AMC Global, comments: 'Miriam's wealth of market research experience in key verticals, coupled with her overall strategic research knowledge and expertise, will be of great value to our clients and our internal teams'.

Web site: www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.