Pureprofile Partnership Boosts SE Asian Presence

Pureprofile has announced a partnership with Southeast Asian content and community platform theAsianparent.

Pureprofile, founded in 2000 and based in Surry Hills, NSW, Australia comprises a research division providing in-depth insights into human behaviour, including ResTech and SaaS solutions, and building in-depth profiles of consumers via proprietary and partner panels; and a digital advertising division which draws on these to help advertisers and publishers to execute impactful, targeted digital marketing strategies.

Its new partner theAsianparent reaches more than 35 million active monthly users in 11 languages across 13 countries, to create a comprehensive panel of parents and parents-to-be. Pureprofile's Audience Builder SaaS solution will now be used to allow theAsianparent members to earn rewards such as e-gift cards in exchange for participation in surveys. Singaporean members will be the first to have access to the platform, with plans to roll out to other SEA countries later on, including Malaysia, Indonesia, Thailand, the Philippines and Vietnam.

Akshay Trivedi, Chief Commercial Officer at theAsianparent, says his company works on the premise that 'the most effective way to reach and impact parents is to hyperlocalise our approach country to country as well as for each parenting stage, from pregnancy to raising a child', and adds: 'We're excited about our partnership with Pureprofile as it will allow us to deep-dive and gain invaluable information and convert this data into actionable strategies that immensely benefits all segments of our community'. Pureprofile CEO, Martin Filz says the deal will give brands and businesses 'the unique ability to understand the thought processes and behaviours of millions of families', and also 'cement' Pureprofile's presence in SouthEast Asia.

theAsianparent will also joins the likes of Flybuys, Raiz and News Corp in using Pureprofile's technology to develop its own research into the needs and behaviour of its audience.

Web sites: www.theparentinc.com and www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.