Adobe Adds new AI-based Personalization Capabilities

Marketing software developer Adobe has launched artificial intelligence-based capabilities for customer personalization, prediction and insights.

Powered by Adobe's AI and machine learning-based audience targeting and segmentation engine Sensei, the new capabilities can help determine the right time for sales teams to engage with prospective buyers, based on how their behavior resembles that of actual buyers. Attribution models can be incorporated into customer journey analytics, to provide a view of how online and offline campaigns are performing; and AI can be used to suggest relevant products based on shopper behavior, product sales, product features, visual elements and popular trends.

Additionally, a marketing mix modeling capability is available to help brands analyze marketing spend and campaign performance. Anil Kamath (pictured), Adobe Fellow, Data Science, comments: 'With Adobe Sensei, it's now possible to achieve things that were previously beyond imagination, like having millions of one-on-one interactions with customers at the same time, and in real-time. Adobe has been in the AI game for more than fifteen years, and we're able to leverage trillions of data and content assets to provide businesses with the insights that drive customer behavior.'

Web site: www.adobe.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.