Logica Research Launches 'Future of Money Insights Kit'

In San Francisco, Logica Research has launched the 'Future of Money Insights Kit', providing insights and trend analysis around financial decision-making.

Previously known as Koski Research, Logica creates customized marketing research solutions for financial services companies and fintech firms, supporting their product development, service enhancements and communications. Its new solution gives brands insights based on new and historical data, plus customized packages designed to drive marketing and product strategy.

The 'kit' is based on years of consumer financial behavior research, and provides direct access to the bi-annual and historical trending data uncovered in the firm's Future of Money study. Full access to the spring and fall waves of the Future of Money Report are included in the kit, including all data tables for the current and prior year to help track trends. The kit also offers presentations of the report delivered to internal stakeholders; the rights to use stats in company content, and the ability to include customized questions in the study, which polls 1,000 US adults, and a sample of 200 Gen Z individuals in each wave.

Company founder Lilah Raynor (pictured) comments: 'For five years, we have been conducting our Future of Money Study twice annually, diving into how Americans make, spend, save and invest their money. The Kit provides full access to actionable insights and data at a fraction of the cost of conducting a custom study'.

Web site: www.logicaresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.