Integral Ad Science Offers 'Unified View' of Campaigns

Digital media measurement and verification firm Integral Ad Science has announced reporting enhancements which it says give advertisers 'a unified view of their global campaigns'.

Clients can now use automatically created custom filters to analyse their data, which can be 'sliced and diced' by dimensions such as regions, lines of business and campaign types.

Founded in 2009 and headquartered in New York, IAS aims to be the global benchmark for trust and transparency in digital media quality for brands, publishers and platforms. Its MRC-approved technology promises to ensure that ads are viewable by real people, in safe and suitable environments. In the last year, the firm has announced an IPO and splashed $220m to acquire CTV advertising platform Publica. In January it launched the 'first' live media quality measurement for CTV.

The latest upgrade sees IAS enhancing its Report Builder solution to include its time-in-view insights, plus a number of new open web video metrics, allowing advertisers to evaluate their performance beyond core verification. It also adds an Attention Metrics Report, focused on measures commonly associated with attention including average time-in-view, time-in-view distribution, pause / unpause and volume up/down/mute.

CEO Lisa Utzschneider (pictured) comments: 'Our enhancements to the IAS Signal reporting platform will provide clients with the flexibility to evaluate campaign performance and drive optimal business outcomes that are aligned with their most important KPIs. This is yet another example of our ongoing efforts to provide our customers with all the quality metrics they need to inform their strategies, while giving them the tools and flexibility to maximize global marketing outcomes and make every impression count'.

The firm is online at www.integralads.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.