B2B Media Firm ACBM Launches Audience Database

In the US, B2B media company AC Business Media (ACBM) has launched a first-party audience database called ENTENTION Data Insights, offering access to first-party audience profiles, demographics, engagement trends and contextual insights.

ACBM reaches millions of professionals annually through its portfolio of brands, and also provides advertisers with data, analytics and access to target audiences. The new ENTENTION Data Insights solution is an integrated first-party audience database containing nearly three million profiled decision makers across heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics and supply chain markets.

Through the database's segmentation capabilities, ACBM provides its clients with DIRECT ENTENT, an e-mail marketing program which drives targeted marketing messages directly to a current or prospective customer's inbox. CEO Ron Spink (pictured) comments: 'Marketers that leverage first-party data around both behavioral and demographic context have an incredible command of a journey-based messaging campaign in front of their ideal target prospect. ENTENTION Data Insights, and our affiliated targeting products, accomplish just that - validating direct campaigns with insights and buyer-intention signals across heavy equipment, infrastructure, and supply chain segments'.

Web site: www.acbusinessmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.