ACC Buys Influencer Marketing Consultancy Pixly

US-based agency group ACC (Acceleration Community of Companies) has acquired full-service influencer marketing consultancy Pixly for an undisclosed sum.

Pixly was founded in 2017 by CEO Gustav Lindell and COO Race Johnson (pictured) to provide marketers with a way to reach their target audience, using insights-based matchmaking tools and historical performance metrics to uncover relevant influencers. The firm's proprietary platform and campaign management process promises brands the marketing expertise they need to establish, conceive and activate influencer campaigns.

ACC's portfolio of agencies includes recently acquired data-powered marketing agency Stripe Theory. Michael Nyman, CEO of ACC, comments: 'Our clients will now be able to leverage Pixly's best-in-class influencer marketing strategy and unparalleled network of influencers to grow their social media presence and connect with young digital natives. Most advertisers lack many of the necessary components required to build successful influencer, and we couldn't be more excited for Pixly to join this growing and collaborative environment'.

Web sites: www.accelerationcc.com and www.pixly.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.