AdQuick Launches OOH Analytics Solution

In the US, out-of-home (OOH) ad platform AdQuick.com has launched an 'analytics as a service' solution, allowing OOH marketers, agencies and media owners to measure the effectiveness of their campaigns with near real-time data.

AdQuick.com is used to buy, measure and book outdoor advertising, while connecting advertisers and agencies to OOH media owners anywhere in the US. The platform uses machine learning, online tools and analytics; and its proprietary Campaign Genius planning software promises marketers the ability to plan an OOH campaign in minutes.

The new 'Analytics Cloud' gives users access to a free, self-service tool that automatically recommends 'the best analytics approach' based on a few inputs. Users can also receive attribution and other metrics in two formats: the first being a custom dashboard with actionable metrics visualizations; and the second a custom file delivery for ingestion into their existing BI analytics tools.

'Given the current economic climate', says CEO Matthew O'Connor (pictured), 'marketers must be able to show the ROI of their media investments, but until AdQuick Analytics Cloud, the industry lacked high-quality measurement solutions. AdQuick Analytics Cloud changes that by making granular, real-time measurement - including quantification of desired outcomes - available to marketers for the first time, regardless of where the media was booked'.

Web site: www.adquick.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.