PubMatic to Add AlikeAudience Data in AsiaPac

Digital ad tech company PubMatic has partnered with AlikeAudience in Australia, Japan and Indonesia, to give advertisers access to supply side audience data.

AlikeAudience offers demographic, interest and transactional data, with more than 7,000 audience segments in the US, Australia, Japan and Southeast Asia, across a wide range of industries. The firm assembles its audience data from consumer-consented CRM data, billions of unique mobile signals, and transaction data from multinational credit card companies.

The partnership is designed to expand the reach of audience solution PubMatic Connect, which uses addressable signals from across the Internet to help data owners drive monetization. AlikeAudience co-founder and CEO Bosco Lam (pictured) comments: 'We believe advertisers will benefit from access to PubMatic's quality mobile app media inventory, coupled with unique audiences created through packaged deals from the supply side. Advertisers are seeking to ensure their digital advertising campaigns are privacy-compliant and do not use personally identifiable information, and that has been our competitive advantage'.

Web sites: www.pubmatic.com and www.alikeaudience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.