WPP Buys Brazilian eCommerce Agency Corebiz

Marcoms giant WPP has acquired eCommerce agency Corebiz, headquartered in Brazil, for an undisclosed sum.

Corebiz, which also has offices in Mexico, Chile, Argentina and Spain, offers a range of eCommerce digital solutions, including creating visuals for digital campaigns, CRO (conversion rate optimization), and loyalty solutions - from CRM system implementation to managing consumer data and running targeted promotional campaigns. In addition, the company conducts web and product analytics, user interface/experience testing, and A/B tests; it also helps clients reach audiences across multiple channels, and uncover new growth areas in Latin America and beyond.

The agency was founded in 2013 by Felipe Macedo and Renan Mota (pictured), and now employs more than 600 staff across Latin America, with the majority based in its São Paulo and Franca offices. As part of the deal, Corebiz Brazilian operations will join WPP's commerce specialist VMLY&R COMMERCE, with other parts of Corebiz joining WPP during the year.

Stefano Zunino, Country Manager for WPP in Brazil, states: 'Companies both in Latin America and around the world are looking to grow their eCommerce capabilities, having seen over the last two and a half years the impact that strong digital commerce strategies can have on business growth. Corebiz's market-leading knowledge of enterprise commerce platforms such as VTEX will further strengthen our commerce expertise. I look forward to welcoming the Corebiz team as we expand our offer to clients here in Brazil and beyond'.

Web sites: www.wpp.com , www.vmlyrcommerce.com and www.corebiz.ag .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.