Merkle Launches CXM On Demand

Data-driven customer experience management (CXM) company Merkle has launched 'CXM On Demand', to help brands run adaptive, in the moment multi-channel CX campaigns. The service will be immediately available throughout the UK market, and is scalable across the EMEA region.

Dentsu-owned Merkle specializes in the delivery of unique, personalized customer experiences across platforms and devices. Initially launching on AWS (Amazon Web Services), the new CXM On Demand service uses cloud technology allowing brands to use real-time data to optimise, support and deliver consistent customer experiences across all channels - something Merkle says was not previously possible on legacy tech.

Merkle client London North Eastern Railway (LNER) has been working with Merkle to build a bespoke cloud-based ecosystem. This features a real-time customer database and journey management solution, enabling the operator to communicate with travellers through multiple touch points, as well as measure the performance of their campaigns. Lee Fitzhugh (pictured), Merkle EMEA VP of Data Management comments: 'Allowing brands to properly utilise data and adapt to situations on the fly is absolutely paramount in providing a unique and meaningful customer experience, and this means ensuring brands are able to adapt to events and meet consumers right where they're needed'.

Web site: www.merkleinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.