MMR Food & Drink Boosts US Team

MMR Food & Drink Research has recruited Chris Marketo as a Research Director for its rapidly growing US arm. The firm is based in Oxford, UK with North American headquarters in White Plains, NY.

Marketo has more than 16 years of consumer MR experience focused on food science and sensory research, with companies including Moskowitz Jacobs, Inc., US and two Sydney, Aus-based agencies, CM Research and SMART Research. He has lectured frequently at industry conferences and published several articles.

Ron Arden, Director for North America, says Marketo has a 'profound understanding of the science of new product development; he is highly regarded & respected by clients; and, he brings leadership skills that will help us expand further in the US and other parts of North America'.

The 15-year old company has enjoyed annual double-digit growth over the last 5 years, and plans to announce new techniques and services for NPD and concept research over the coming months.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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