Kantar Adds Brand Equity Evaluation to Marketplace

Kantar has launched a fast-turnaround solution called Brand Equity Evaluation, to help users quickly answer questions about brand equity strength in a competitive environment, and how to improve it.

The new solution is available on the group's on-demand research platform Kantar Marketplace and combines its Meaningfully Different Framework, BrandZ database of more than 20,000 brands, expertise and automation techniques. With set-up in as little as a day, and insights available in as few as four days, the solution starts by providing a 'snapshot' of a brand's position: users can then identify brand associations and explore positioning and activation strategies, and use insights to inform category-level brand strategy, innovation and creative messaging.

Chuck Brinker (pictured), EVP for Brand Guidance Solutions, comments: 'Understanding how consumers connect with your brand is key to setting up your brand for growth; that is true for brands of every size, market, and stage of development. Making Brand Equity Evaluation available on Kantar Marketplace enables our clients to inform strategies that would have previously warranted bigger investments with quick and affordable category-specific brand insights'.

Web site: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.