Nielsen Q2 Revenues Up as Group Readies for Takeover

Nielsen has reported a 2.4% increase in second quarter revenues to $882m - equivalent to 4.5% organic growth on a constant currency basis - as the group prepares for acquisition by a group of investors.

Nielsen is currently involved in a bid to acquire the company by Neptune Intermediate Jersey Limited and Neptune BidCo US Inc., which are controlled by a consortium of private investors. The proposed transaction is subject to approval by Nielsen's shareholders, regulatory approvals, consultation with the works council, and other customary closing conditions, and is also subject to UK court approval.

During the quarter, revenues from the group's Measurement arm increased 2.4% to $644m on a reported basis, which the firm described as 'overall solid growth' driven by its national and digital measurement products in the US, and in international markets. Meanwhile, Impact / Content revenues were up 2.6% to $238m on a reported basis, which Nielsen says was largely driven by 'solid growth' in Content. Overall, for the group, net income for the second quarter was $110m, compared with $86m in the prior year period, and Adjusted EBITDA was $371m, compared with $370m in the second quarter of 2021, up 0.3% on a reported basis. Nielsen explained that reported results were impacted by weaker currencies versus the dollar during Q2.

CEO David Kenny (pictured) said that during the period, the company had made 'tremendous progress' with its Nielsen ONE cross-media ad measurement solution, adding new features such as advanced audiences and outcomes measurement. Kenny also said that Nielsen has completed the requirements to have its ratings system re-accredited by the Media Rating Council, after it was suspended when the MRC found that Nielsen had undercounted viewing during the pandemic. 'Nielsen remains the currency of choice for the US media industry, which was evidenced in this year's upfronts. With an unmatched position delivering value to clients worldwide across our three essential solutions, we are executing on our mission to power a better media future for all people,' Kenny added.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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