New Funds for Consumer Intelligence Firm Resonate

In the US, AI-powered consumer data and intelligence provider Resonate has received an undisclosed amount of funding from affiliates of private equity firm ZMC, which it will use for company growth and to expand its technology and product offerings.

Reston, VA-based Resonate maintains a pool of consumer data based on more than 200,000 long-form surveys. Its data set includes more than 14,000 real-time consumer attributes that 'holistically' describe individuals - including why they decide to buy, choose, advocate for, or abandon a brand or cause - and capture their sentiment and behavior as it evolves. These data points describe more than 230 million individual US consumers, and the 1 billion devices they use daily, to help companies understand their customers and prospects beyond traditional demographics, psychographics and behavioral data.

The new investment follows Resonate's 2017 $8m round. Commenting on the latest news, Bryan Gernert (pictured), co-founder & CEO of Resonate, said: 'We are thrilled to be partnering with ZMC as Resonate continues to disrupt the consumer intelligence market. ZMC's expertise in scaling businesses is an accelerant to our strong position, enabling the further expansion of mission-critical consumer data, and enhancements to our AI-data infrastructure and ID graph at a critical time in the industry.'

Web site: www.resonate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.