Collective Launches 'Diversity Unlimited' Initiative

A group of five consultancies have come together to launch an initiative called Diversity Unlimited, aiming to encourage corporates to buy research, analytics and insight solutions from diverse-owned businesses.

Members of the new collective are MESH Experience's Fiona Blades and Dana DiGregorio; Equitas Insight's Sandra Grandsoult and Ana-Maria Santos; Lawes Consulting's Rachel Lawes; Jigsaw Research's Sue van Meeteren and Julie Knox; and Gazelle Global's Anne Brown. More consultancies are expected to join up soon.

The group offers a broad range of research and insights expertise and capabilities - from sampling and recruitment to benchmarking, segmentation, positioning and tracking through to qualitative research, semiotics, and inclusive / equity insights. The consultancies will work both independently and collectively to meet client needs, while offering a single point of contact, collaboration and billing.

Sandra Grandsoult, co-founder of Equitas Insight, says the launch provides a 'one-stop-shop' for procurement and DE&I (diversity, equity, and inclusion) professionals who need to access expertise in inclusive insights. MESH Experience founder and CEO, Fiona Blades, who has led the initiative launch, adds: 'As a woman-owned business, I am passionate about DE&I and I am hoping Diversity Unlimited will add another dimension to help push this agenda forwards in the market research industry'.

Web site: www.diversityunlimited.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.