Spanish Partnership for Samba TV

TV tech and all-screen ads and analytics company Samba TV has entered the Spanish market via a partnership with ad tech platform Smartclip.

The move follows significant expansions of the firm's advanced TV footprint in Australia, the UK and Germany earlier this year, and the launch of a new partnership in France.

A part of Atresmedia Group, the main free broadcasting group in Spain, Smartclip Spain offers advertisers audience targeting solutions via multiple screens, devices and platforms: Samba TV's proprietary smart TV viewership data will now be available to Spanish advertisers exclusively through Smartclip's platform.

Samba TV uses proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, to provide clients with a unified view of the entire consumer journey.

David Barker, SVP of International Sales at Samba TV, comments: 'The momentum we have experienced the past 12 months in Europe is exciting, as more media companies, brands, and agencies lean into Samba TV's unique data on television viewership to future-proof their omniscreen strategies'. Of the Spanish deal, he adds: 'The combination of our privacy-compliant viewership data and Smartclip's impressive tech infrastructure will empower advertisers to drive meaningful business impact and future-proof their omni-screen advertising strategies as viewership behavior continues to evolve'.

Web sites: www.samba.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.