B2B International Names 'Head of Germany' in Frankfurt

Full-service business-to-business research provider B2B International has launched a new team in Frankfurt, where it has appointed long-time Kantar exec Bernd Büchner as 'Head of Germany'.

Merkle company B2B International offers a wide range of services which includes research across product proposition and pricing, markets and opportunities, brand and communications, and thought leaders. Industry verticals covered include technology, professional services, construction and healthcare.

The company currently has offices in the UK, US, Singapore, China and Australia, as well as in Germany in Düsseldorf and Munich. Büchner (pictured) joins the new Frankfurt office, after fourteen years at Kantar Germany, where he most recently served as Managing Director. Before this, he spent a decade at Kantar Millward Brown, Germany, latterly as MD/CEO.

Commenting on the appointment, CEO Matthew Harrison said: 'As B2B specialists, Germany is a crucial market for us and has been a key factor in our growth. We know Bernd will enable us to grow even faster thanks to his vast experience of designing research programmes and running research businesses.'

Web site: www.b2binternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.