Fuel Cycle Debuts Pre-and Post-Launch Testing Apps

US intelligence gathering specialist Fuel Cycle has launched a set of applications for evaluating digital experiences and products, pre-and post-launch.

Fuel Cycle's Market Research Cloud integrates human insight with business data, and through automated quantitative and qualitative research solutions, the firm drives product innovation, brand intelligence, and enhanced user experience. Earlier this year, the firm launched a tool called Brand Health Tracking, providing continuous insights to help brands identify and react to newer market trends, changing customer mindsets and new entrants in the market.

The new applications include pre-production prototypes developed in Figma or Adobe XD, and a solution for testing web sites. Part of the company's Ignition research automation suite, these methodologies expand Fuel Cycle's solutions purpose-built for digital product development - including for continuous product testing, customer journey tracking, and web site benchmarking.

CPO Rick Kelly (pictured) comments: 'There is a massive effort underway to employ user research prior to a single line of code being written. Users require great digital experiences, and the rising costs of software development means businesses must get products right before they ship them to users. Our expanded suite of user research solutions enables our customers to improve products they are delivering to the market.'

Web site: www.fuelcycle.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.