M&C Saatchi Indonesia Launches Shopex Division

M&C Saatchi Indonesia has launched a division called Shopex, to deliver omnichannel shopper and brand experience solutions to clients.

Shopex will offer a range of services, including shopper performance research and analytics, retail design and production, planogramming, interactive display technology, and eCommerce integration. In addition, the agency has developed a tool that analyses the 'experience gap' in consumer journeys, with measures of success including metrics that improve Net Promoter Scores after each brand interaction.

The division is led by Mike Forster (pictured), who was previously CEO of WPP's creative agency Geometry Global Korea. During his nearly two decades at WPP agencies, Forster has also held end market, regional and global leadership roles, and run businesses in Malaysia, Hong Kong, Korea and Indonesia.

Anish Daryani, founder and President Director of M&C Saatchi Indonesia, comments: 'As a specialism, Shopex will map and curate customer journeys, online, offline and everything in between. We have put together a team of specialists that have mastered the art of shopper and experiential marketing across markets. In Mike, we see the leadership and experience to make M&C Saatchi Shopex one of the most profitable verticals of our business, while delivering value to our clients at many multiples over their investments.'

Web site: www.mcsaatchi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.