Quality Versus Speed in Home Decorating

The current popularity of fast turn-around home decoration and improvement television programmes could explain recent research findings from ORC International that women in particular in the UK are neglecting the importance of decorating preparation and quality tools and equipment.

A study conducted on behalf of UK paintbrush manufacturer, Harris has uncovered that while a core group of predominantly young female DIYers actively look for ideas and inspiration from the wide variety of home make-over television shows, there is a significantly poor awareness of quality equipment and correct decorating techniques.

The research has found that decorating has become more appealing with the abundance of ideas and apparent simplicity of performing tasks, as demonstrated on popular programmes such as the BBC's Changing Rooms.

It was revealed that 63% of decorators find TV decorating programmes a stimulating medium for creative ideas, with 62% of home DIYers always on the look out for new interior concepts and ideas.

However, it was discovered that consumers influenced by these programmes tend to buy products and equipment according to price and have a poor awareness of quality issues, which can lead to frustration with the reduced performance of inferior products.

In contrast to this new quick fix decorating style, the research also revealed that despite the fashionable trend for TV make-over made real, the perfectionist approach still has its place. The middle-aged male market claims to be thorough in preparation, and aware of the benefits of using and taking care of quality equipment.

ORC International's research has shown that there appears to be a void between those with the inspiration and desire to be creative, and those with the experience and knowledge to achieve the results. Although TV programmes are bountiful when it comes to ideas, they are perhaps less instructive about the techniques and equipment advice that will produce a quality decorated room.

Harris has acted on the research findings by producing the Harris "Home Decorating Guide", which offers professional decorating hints and instruction for any budding interior decorator.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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