Ipsos Launches IndiaBus

Ipsos India has launched a new large sample, nationwide omnibus running multiple times per month and offering rapid turnaround research.

IndiaBus covers a sample of 1800 respondents off-line (face-to-face) and 400 online per wave, across household types A, B and C in 16 cities including India's 'metros' plus tier 1, 2 and 3 towns. Sample is organized by age cohorts, gender and target groups.

Vincy Jathanna (pictured), Country Service Line Leader for Ipsos Observer will lead the initiative in India, and explains: 'Ipsos globally runs the multi-country omnibus studies which have India as a constant participant. But typically, the global omnibus that runs in 70+ markets around the world, captures views of a niche target group for India - the digitally savvy, educated, connected audience from the upper crust of society. The IndiaBus aims to provide a more authentic, representative and view of consumer behavior and perspectives across different target groups, providing clients a robust national coverage across Tier 1, 2 and 3 town classes with the right hybrid mix of online and offline FW methodology'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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