Funds for Content Personalization Specialist FindMine

In New York, content creation and personalization platform FindMine has received a new round of venture capital funding, which supplements a previous seed round and brings the total raised to date to $9.9m.

FindMine's content engine, driven by predictive intelligence and merchant sales data, guides online shoppers with dynamic shoppable content, designed to increase sales KPIs across eCommerce, e-mail, ads and social media, as well as in-store applications. The firm claims to have created an entirely new category that addresses what it calls 'current shortcomings' in the personalization and customer data platform (CDP) markets. According to CEO Michelle Bacharach (pictured), FindMine's technology allows marketers to deliver unique, curated shoppable assets to every single segment and customer to improve top-line revenue with larger shopping carts, and longer, more profitable customer lifecycles.

New funding, which has been led by XSeed Capital and Underscore VC, will be used to accelerate go-to-market activities and to further develop FindMine's machine learning technology to take advantage of new datasets - such as inventory location. Bacharach adds: 'We're excited about this investment because it means that we can continue to grow our platform's ability to create highly-produced and differentiated editorial content out of thin air - empowering brands and retailers to maintain visibility with customers and other key audiences while driving both revenue and loyalty'.

Web site: www.findmine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.