US Firms in Demand Forecasting Partnership

In the US, merchandising, marketing and supply chain solutions provider SymphonyAI Retail CPG has partnered with event intelligence firm PredictHQ, to help clients prepare for the impact of events such as public holidays, school holidays and 'observances'.

The Symphony firm provides forecasting services which it claims show a 'vast accuracy and performance improvement' when compared to traditional statistical models. It will now integrate PredictHQ's verified event data into these, boosting its ability to help clients prepare for demand caused by specific events.

PredictHQ CEO Campbell Brown (pictured) comments: 'As the pace of change in shopper demand patterns, market conditions, and supply chain constraints accelerates, demand forecasting AI that uses state-of-the-art models reduces guesswork and gives users a more strategic view. We are delighted to team with an AI innovator like SymphonyAI Retail CPG to enhance contextual data with seamless access to global and localized events, seasonality, weather, and more'.

Web sites: www.symphonyretailai.com and www.predicthq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.