TechTarget Launches 'Priority Engine for Healthcare'

In the US, B2B tech purchase intent data and services provider TechTarget has launched a solution called 'Priority Engine for Healthcare', to deliver customized insights for B2B organizations targeting the healthcare sector.

TechTarget offers access to 150 enterprise technology-specific web sites, and a broad range of custom advertising, branding, lead generation and sales enablement solutions, to attract communities of tech buyers researching their companies' IT needs. The new Priority Engine for Healthcare taps into its proprietary prospect-level intent data to deliver opportunities with buying groups at companies across the healthcare industry. The solution provides direct access to Xtelligent Healthcare Media (acquired in August 2021) and TechTarget's combined opt-in audience of healthcare tech and business decision-makers, in one SaaS solution.

This adds thousands of new accounts and more than 400,000 new contacts to the firm's Priority Engine, to help connect buying teams across the entire healthcare ecosystem. With the launch, the firm says it delivers increased access to opt-in business decision makers directly involved with healthcare purchasing; while providing customized intent insights on topical interests, content consumption and vendor engagement of healthcare tech buyers at both the account and prospect-level.

Sean Brooks (pictured), co-founder, Xtelligent Healthcare Media, comments: 'Being able to provide our customers with first party intent data on the largest healthcare technology and information audience on the web is a true game changer in our industry. Sales and marketing teams will now have direct access to entire healthcare buying teams, including clinicians, line of business and IT decision-makers, to find more opportunities and accelerate technology deals'.

Web site: www.techtarget.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.