Alliance for Khoros and Talkwalker

In the US, customer engagement software and services specialist Khoros and social media listening company Talkwalker have announced a partnership promising clients 'insight to action' media and communications tools.

The firms' offerings will be combined in 'one seamless buying and user experience', giving Khoros customers in-depth insights through 'deep listening' and Talkwalker clients use of an integrated social media management solution with tools to take relevant action and engage with customers at scale. Specifically, the partners promise a holistic view of all customer conversations; a seamless flow from monitoring to responding to feedback; data gathering from a wide range of sources (including social, print, TV, online, first and third party); customizable dashboards with simplified filtering; and access to Khoros's Strategic Services team for support and advice.

Khoros CEO Chris Tranquill comments: 'Deep listening insights are key to tracking competitor activity and audience shifts, informing campaigns, and providing brand reputation management. Adding this to our digital engagement platform with publishing, content management, and moderation capabilities creates a powerful social marketing solution, and we're excited to build upon our partnership'.

Lokdeep Singh (pictured), CEO at Talkwalker, adds: 'Having the best of both social listening and customer engagement technologies together means that brands have unprecedented capabilities to understand customers more than any other solution on the market'.

Web sites: www.khoros.com and www.talkwalker.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.