SponsorPulse Partners with Dynata and MiQ

Sponsorship intel company SponsorPulse has partnered with first-party data platform Dynata and programmatic media firm MiQ to launch its Audience Network in North America, enabling advertisers to reach target audiences across sport, music, entertainment and charities.

Toronto-based SponsorPulse's Audience Network is a proprietary consumer database that measures how consumers engage with and feel about hundreds of unique sponsorship properties. Now, those same insights can be used for media targeting. Through the partnership with Dynata, SponsorPulse has access to first-party data with a reach of nearly 70 million consumers and business professionals, while MiQ adds programmatic capabilities.

Audience Network now launches in North America with 35 unique audiences available, including the NFL, WNBA, NBA, MLB, NHL, FIFA World Cup and esports. Advertisers can also request custom audiences be created to meet their business objectives. Adam Mitchell (pictured), CEO of SponsorPulse, comments: 'It's one thing to be able to reach a fan group based on inferred data, but now you can go deeper reaching passionate fans, who are most likely to convert, and purchase just about any consumer product or service category. The targeting opportunities are endless'.

Web sites: www.sponsorpulse.com , www.dynata.com and www.wearemiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.