QuMind Launches Dynamic StoryBoards

UK-based consumer intelligence platform QuMind has launched a solution called Dynamic StoryBoards, to help clients bring context-rich insights into 'one clear visual'.

Previously known as MindMover Group, the QuMind platform provides qual, quant and analytics tools, offering continuous intelligence around customers' wants, needs and behaviour and based on connections with 145 million consumers worldwide. The new Dynamic StoryBoards promises researchers the ability to present all their findings alongside their analysis, in one interactive dashboard, which can be shared and accessed by decision-makers 'at the click of a link'.

Hosted on the QuMind platform, Dynamic StoryBoards removes the process associated with sharing traditional reports, which the firm says are often too large to circulate via e-mail. CEO Mark Ursell (pictured) comments: 'Our new Dynamic Storyboards feature empowers organisations to consolidate and consume more diverse insights to help them get even closer to their customer. And with the capability for insight leaders to add their own narrative into the StoryBoard, their rich understanding of the customer can be better communicated throughout the organisation for an even greater impact'.

Web site: www.qumind.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.