Catalyx Hires Accounts Head to Support Rapid Growth

Consumer research platform Catalyx has appointed Jenny Kieras, formerly of The Insights Family, as Global Head of Accounts.

Catalyx provides consumer insight via the proprietary 'Consumer Activation System', using collective intelligence and crowdsourcing to capture and synthesise qualitative data at quant scale, and focuses on the four areas of 'Insight Discovery, Innovation Development, Communication Development and Go to Market'.

Kieras joins from kids, parents and family researcher The Insights Family, where she was a founding team member and headed the commercial team covering marketing, sales and account management. In her new role she will work closely with founder Guy White and newly appointed Chief Growth Officer Shazia Ginai, the former Chief Exec of Neuro-Insight.

White comments: 'Jenny joins us as we launch a range of new products and services over the next 12 months, including our new 'bite-size' offering, which is further leading-edge development from our talented team of brand strategists, and I'm delighted for the energy she will bring as we share details with our clients in the coming weeks'.

Web site: www.thecatalyx.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.