Momentive Launches First 'State of Surveys' Report

In the US, experience management group Momentive has launched the 'State of Surveys' report, which highlights the changing trends emerging from the use of its DIY survey software SurveyMonkey over time. Some of the trends uncovered related to non-binary gender options and mobile survey-taking.

Momentive provides online subscription-based tools through which individuals can create surveys, collect responses and analyze results, along with an Enterprise version for companies. The group says that by analyzing millions of surveys taken on the SurveyMonkey platform during the past decade, researchers have uncovered some of the societal trends that drove 'massive change in how we live and work, and what we stand for'.

From SurveyMonkey surveys taken between 2012 and 2022, Momentive has identified the changing ways in which people asked and answered questions. According to the company, from this analysis, three themes emerged: the growing inclusion of non-binary gender options, the rise of mobile survey-taking, and the rise and fall of 'hot topics' from recent years - including DEI, COVID-19, and remote working.

Laura Wronski (pictured), Director of Research, comments: 'Our customers turn to surveys to answer tough questions about everything from customer experience to employee engagement to brand sentiment. In doing so, they reveal how our collective language, priorities, and expectations are continuously evolving. This report is our way of sharing the unique insights that piqued our curiosity through the years, with the hope that it inspires you to come up with new questions to gain deep insights'.

Web site: www.momentive.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.