New Funds for Journey Management Platform TheyDo

Amsterdam-based customer journey management platform TheyDo has raised EUR 12m in a Series A round of funding, which it will invest in enhanced tools, co-creation, and adding community content to its product.

TheyDo aims to help clients research, measure, optimize and orchestrate customer journeys through customer insight, a journey framework, and a standardized way of working. The firm says its platform enables users to map journeys in minutes, and organize them in seconds; create views to visualize the customer experience; and develop customer personas to provide an understanding of all customer types. Last month, the company launched customer experience metrics features with data analysis tools integrated directly into journeys.

New funding has been led by Blossom Capital and 20VC, as well as existing investors Arches and Innovation Quarter, with participation from Des Traynor (Intercom) and Grisha Pavlotsky (Miro). In addition, other angels and advisors from Figma, Snowflake, Calendly, Retool and Amplitude participated in the round.

In a statement, CEO and co-founder Jochem van der Veer (pictured) said: 'We started TheyDo almost three years ago, and it's within the last year that we were still trying to find a product-market fit and solving the first set of complex challenges of journey management. Now, we have a fantastic team of twenty people and over 5000 users, and on top of that, we've raised EUR 12m, that will allow us to build out the future of journey management with our new partners'.

Web site: www.theydo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.