Funds for Physician Insights Platform KeyOps

Toronto-based physician insights and engagement platform KeyOps has raised CAD $4m in a seed round of funding, which it will use to fuel expansion in the US, while growing its physician network across North America.

KeyOps' digital platform connects doctors and other key opinion leaders (KOL) to life science companies, with the aim of enabling 'faster commercial decision-making' relating to patient needs. Pharmaceutical sales and marketing teams can use it to match and deploy short digital surveys, and test marketing content with a network of expert physicians.

Seed funding was led by Graphite Ventures, with participation from MaRS IAF, StarForge, an Archangel Network fund, and the Velocity Fund, along with a group of angel investors. KeyOps plans to use its funding to add engineering, product development and sales/marketing roles in the next year, with a focus on its US commercial team build out. Darren Anderson (pictured), KeyOps co-founder and Chief Commercial Officer, comments: 'Life science companies are drawn to our solution because we provide decision makers with on-demand insights from top KOLs'.

Web site: www.keyops.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.