Protiviti Buys Digital Experience Agency R2i

In the US, consulting firm Protiviti has acquired digital experience agency R2integrated (R2i), for an undisclosed sum.

Headquartered in Baltimore, Maryland, R2i uses data, insights and creative design expertise to develop digital solutions to connect and accelerate customer experiences, and drive impact for brands. The firm has around 75 employees, who will become employees of Protiviti, and two members of the company's senior team - Chief Digital Officer Michael Paige and Chief Commercial Officer Chris Hessler (pictured) - will become Protiviti MDs. Paige previously let the CX delivery team at Oracle, and Hessler spent ten years in executive roles with Adobe.

Joan Smith, Global Digital Solutions Leader at Protiviti, comments: 'Bringing R2i into Protiviti's Digital solution is an important part of our strategy to expand our end-to-end offerings to help our clients innovate their customer experiences to fulfil their brand promise and create a better-connected future. Leveraging the power of data plus technology to aid our clients to automate and execute complex strategies is a key component'.

Web sites: www.protiviti.com and www.r2integrated.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.