Allison+Partners Adds Performance+Intelligence Group

In the US, marcoms agency Allison+Partners has combined existing and new capabilities into one centralized unit called the Performance+Intelligence Group, offering cross-channel analytics and insights, data science, measurement and research.

Stagwell-owned Allison+Partners operates in 50 markets worldwide and its Marketing Innovation Team combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering. The new Performance+Intelligence Group is led by agency Partner Brent Diggins (pictured), and key hires for the team include Kevin Convery, VP of Data Science, and Philip Kam, VP of Data Analytics; while Katie Malark, current SVP of Research+Insights, will serve as Operations Lead.

Services will include cross-channel campaign measurement, custom model development, brand and reputation tracking, product development, concept testing, persona and segmentation development. In addition, Allison+Partners has developed technology partnerships to add alternative data sets, artificial intelligence, machine learning and advanced analytics to the agency - including with the Stagwell Marketing Cloud.

Cathy Planchard, Global President of the Marketing Innovation Team, comments: 'Our established data services are integral to our agency clients and the newly structured Performance+Intelligence team is the next evolution to advance holistic data solutions together under a unified lens. Companies today demand more sophisticated data solutions, real-time insights and reporting and a 360-degree view of their brand, employees and customers. The Performance+Intelligence team addresses those critical needs and more'.

Web sites: www.allisonpr.com and www.stagwellglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.