Funds for Wearable Tech Data Firm DashLX

In the US, wearable tech data provider DashLX has raised $2.5m in a seed round of investment.

DashLX (formerly known as PWR Lab) enables companies to access wearable technology data (which it calls 'Lived Experience' - LX - data), to help them personalize products, experiences and services at scale. LX data is also accessed from phones, IOT sensors, APIs and other data sources, and DashLX integrates, normalizes and contextualizes this user data.

New funding was led by EPIC Ventures, with participation from BaseLayer Ventures, Arizona Venture Development Corporation, Accelerator Ventures, New Mexico Vintage Fund and others. Romi Dhillon, CEO of Sonoran Founders Fund, comments: 'As technology veterans, we are 100% behind using data meaningfully, but we're also adamant about data privacy. This latest round represents an additional increase in our investment in this promising company and their offering. The technology is stellar, and we believe in the balanced, strong management team that DashLX has assembled'.

The firm, which is led by CEO and co-founder Adam Stepanovic (pictured), is online at www.dashlx.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.