MSN Adds Brand Supremo

MSN recently appointed brand builder Jane Boulware as Corporate VP of Global Marketing. Boulware is known for her work during nearly seventeen years at Kimberly-Clark Corp, where for the last four years she was VP of marketing services.

In her most recent role at K-C, Boulware headed Kimberly-Clark's marketing research, advertising, promotion, interactive, packaging and design departments, and led development of the company's Brand Equity Management initiative. The last of these included the creation of the integrated marketing technology system Brand Builder. Earlier, she worked on the national introduction of Pull-Ups disposable training pants and GoodNites disposable underpants, both of which received the EFFIE award from the New York American Marketing Association.

The new role includes overseeing MSN's global marketing, advertising, public relations campaigns and consumer research. Boulware will report directly to Judy Gibbons, corporate VP of MSN Global Sales and Marketing.

MSN's home page is at www.msn.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.