Funding for Reputation Analyst Repsense

In Lithuania, reputation analysis company Repsense has raised EUR 0.5m in a funding round, which it will use to further develop its automated measurement model and for international expansion.

Founded in 2022 by Mykolas Katkus, Alfredas Chmieliauskas and Robertas Danielianas, Repsense uses a combination of field research and data science / machine learning to enhance the brand reputation of global clients. The firm's engine constantly tracks reputation for 95 industries across 165 countries, highlighting the position organisations hold in a given market, and providing them with a reputation performance score. A Reputation Index helps users compare their own performance with competitors across different geographies.

New funding was co-led by Iron Wolf Capital and Coinvest Capital, with participation from five business angels. Katkus (pictured) comments: 'Most professionals around the world believe that digital reputation management is the most important area of future communication. However, due to the abundance and fragmentation of sources, few businesses track, measure or have a plan for consistently managing online reputation. The Repsense tool helps to solve this problem'.

Web site: www.repsense.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.