Nielsen to Market Edison Research Audio Measures

In the US, Nielsen has announced it is to market Edison Research's 'Share of Ear' and 'Podcast Metrics' services to ad agencies.

Edison's Share of Ear provides insights about the audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content; while its Podcast Metrics provides person-based listening estimates for the podcast audience. Both services are based on surveys of persons aged thirteen and older in the US, and are updated four times a year.

Nielsen says the two services complement and support its vision of providing a complete view of the unduplicated audience across multiple platforms, by providing ad agencies with a 'holistic view' of audio and podcasting. Edison services will be offered as part of Nielsen's portfolio of audio and podcasting solutions, including the 'Podcast Buying Power' and 'Podcast Ad Effectiveness' studies.

Larry Rosin (pictured), President and co-founder of Edison Research, comments: 'Share of Ear and Edison Podcast Metrics provide advertising agencies and clients with incredibly rich data about the total audio universe. We are excited to work with Nielsen to grow the audio space by providing information about the total audio audience to planners and buyers'.

Web sites: www.nielsen.com and www.edisonresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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