ORC Opens London Call Centre

ORC International has announced the opening of its new London call centre, based opposite the company's head office in Islington. The 125-station facility offers improved productivity thanks to advanced data collection software and communications functionality.

All workstations have Internet access so that web links can be sent during an interview, allowing respondents to test web sites, view ads or other stimulus, or be sent a link to complete surveys online. The upgraded tools also allow staff and clients real-time access to data. All workstations have flat screens and there are separate mystery shopping stations for privacy and quiet.

The company's 300+ interviewers include native speakers of all European, and most Middle and Far Eastern languages, and can link up with the resources of North American and Far Eastern call centres to give global coverage.

MD Richard Cornelius says clients have become increasingly interested in how new technologies can be applied to traditional research approaches to provide dynamic solutions. 'The advantages for them are better value and time savings. As part of our commitment to offering the highest quality service to our clients, our investment in the latest call centre technology leaves us well placed to satisfy their needs'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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