Customer Analyst Dealtale Debuts 'Marketing Co-pilot'

In the US, customer journey analytics platform Dealtale has launched a solution called Marketing Co-pilot, which includes an AI feature allowing marketers to ask questions about their past, present and future performance metrics, and receive instant answers.

Dealtale provides multi-touch attribution software that measures engagement from a prospect's first touch to the customer win. The firm's Revenue Science platform is used to forecast revenue, while revealing how marketing, sales and product activities drive sales, without the need for data science, engineering or IT expertise.

The new Marketing Co-pilot solution provides conversational AI technology for performance marketing analytics. The firm says a demand generation marketer can ask it why certain segments are underperforming; a digital marketer may want to identify the gaps in their customer journey; a content marketer may ask which blogs generated the most revenue; and a CMO might want to see year-over-year conversion trends - all of which are available in seconds.

CEO Jake Klein (pictured) comments: 'Marketing Co-pilot is a conversational AI offering that will provide deep data insights instantly and via a completely intuitive experience. Marketers no longer need to rely on analysts to create custom reports or face the daunting task of building them themselves - they can simply ask for the information they need in an interactive and conversational format'.

Web site: www.dealtale.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.