Behaviorally Launches Cross-Channel Shopper Tools

Shopper insights firm Behaviorally has extended its TransactionPath suite with the launch of two new services, ShelfPath and DecisionPath, designed to understand 'New Retail' consumers shopping seamlessly across physical, social and other digital channels.

TransactionPath is a connected system of multi-modal solutions analysing consumers' holistic path-to-purchase and the factors influencing decisions in key moments; and making recommendations for digital and physical tactics to reach consumers along the journey. It already includes the DigiTraffic and DigiFootprint modules, which provide an understanding of online search traffic, web site interaction and conversion activity, as well as the digital footprint of target shoppers.

ShelfPath is a qualitative approach using video-based responses and behavior observation to provide an in-depth understanding of the shopper journey across channels; and which is designed to be used at scale for 'quali-quant' insights.

DecisionPath helps to quantify, map and explain consumer decisions along the path-to-purchase, integrating advanced analytics and choice modelling.

Behaviorally SVP Nisha Yadav says 'new retail' offers 'tremendous opportunity', and comments: 'I am especially proud of our new ShelfPath approach which allows us to capture behavior and reactions in-the-moment'. Group President Crispin Beale comments, 'We know that brands spend trillions of dollars each year on marketing to reach consumers. TransactionPath empowers our clients to find the key moments to influence and engage consumers at all the moments that matter throughout the path-to-purchase through a unique behavioral framework and industry-leading technology'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.