ON24 Launches Engine to Analyze Audience Behavior

In San Francisco, digital engagement platform ON24 has launched an AI engine helping enterprises to analyze audience behavior, generate content, scale personalized experiences and uncover buying intent data.

ON24 enables organizations to reach millions of professionals a month for billions of engagement minutes per year, with all the first-party data being captured, generated and integrated from one place. Built on the ON24 platform's foundation of first-party digital engagement data, the new ON24 AI engine uses millions of human interactions gathered from more then a decade of digital experiences.

With the solution, companies can scale and optimize promotional content; deliver dynamically personalized content recommendations based on real-time prospect behavior; and uncover immediate audience feedback from live experiences, within a 'Key Moments' report.

Sharat Sharan (pictured), co-founder and CEO, comments: 'AI has tremendous potential to transform digital marketing and selling, but only if the human aspect is maintained. Our vision is to bring AI together with human engagement to help businesses cost-effectively grow pipeline and revenue without losing their brand's unique differentiation'.

Web site: www.on24.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.