AppsFlyer Launches ROI Measure

Mobile app measurement and attribution platform AppsFlyer has launched a return-on-investment (ROI) measurement suite called 'ROI360', which offers a unified platform for both cost aggregation and revenue measurement.

AppsFlyer provides measurement, analytics, fraud protection and engagement technologies, helping clients to build customer relationships at the same time as improving privacy. The new ROI360 suite gives marketers a way to bring together siloed data, scattered across multiple sources, into a 'comprehensive view' of campaign performance.

The solution can deliver insights from up to 90 sources, to understand and optimize ad spend budget. Cost and revenue data tied to attribution can be viewed together, including all monetization models such as in-app ads, in-app purchases, subscriptions or a hybrid of all models. In addition, the solution can be used to fight fraudulent, incomplete and duplicated transactions; and it delivers Net Return On Ad Spend (ROAS) metrics, through a view of revenue from in-app purchases and subscriptions, with tax and commissions subtracted.

Gal Brill (pictured),the firm's General Manager ROI Solutions, explains: 'The shifting economic landscape coupled with privacy changes has pushed marketers to optimize their marketing budgets in creative ways in order to maximize their ROI. With ROI360, as over 300 of our beta customers can attest, businesses can gain a competitive edge by saving time and resources with data-driven decisions that improve their bottom line'.

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.