Funding for Predictive Analytics Startup Nexoya

Predictive analytics startup Nexoya has raised $5m in a Series A round of funding, which it will use to accelerate growth in Switzerland and Germany, while expanding into new markets such as Italy and the UK. It will also further develop its AI platform, and work to integrate additional advertising channels.

Zurich and Berlin-based Nexoya uses its own AI technology to help clients decide in real time how to allocate marketing budgets. In addition to common web analytics tools, paid ads platforms and social media channels, the firm takes into account systems from the CRM, ERP or eCommerce sectors such as Salesforce. Additionally, Nexoya uses weather data and current exchange rates to hone predictions of campaign performance.

New funding comes from the BlackSheep MadTech Fund, and will also help Nexoya expand its current team of 24 to 30 people by the end of the year. Marco Hochstrasser, (pictured) co-founder and CEO, comments: 'Overall, we see a very dynamic digital advertising market with incredibly fast developments. And as a cross-channel budget optimizer, we are right in the middle of this. We ensure that our customers can keep up with this dynamic and flexibly deploy advertising budgets where the potential is greatest for them'.

Web site: www.nexoya.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.