Seed Funds for 'Digital Cloning' MR Firm Native AI

New York-based market intelligence platform Native AI has raised $3.5m in a seed funding round, to expand its services helping brands to digitally clone their target customers into test groups, ask them questions and instantly get actionable recommendations.

The firm uses generative AI and real-time industry, consumer and product data - first and third party - to create 'clones' of a brand's target customers and consumers. Users can ask the technology's 'digital twins' questions about their preferences, habits and products, and receive 'unbiased answers' in minutes.

Native's AI can also be configured to specific audiences, personas and customer bases, or a company's own data, making recommendations better targeted and less biased than traditional MR and consumer surveys, according to the firm. CEO and co-founder Frank Pica (pictured) comments: 'Consumer research is going through a renaissance and generative AI is leading the way. Imagine being able to chat with a custom clone of your target audience anytime, anywhere. This makes customer engagement substantially deeper, faster, better and more cost-effective than what's possible with traditional market research'.

Seed funding was led by JumpStart Ventures and Ivy Ventures, with participation from 11 Tribes Ventures and Connetic Ventures. Jerry Frantz, President of JumpStart Ventures, says the market potential for generative AI and digital twin technologies is exploding, and that Native is 'at the forefront' of bringing these technologies together.

Web site: www.gonative.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.