Samba TV Partners for French Market Solution

US-based cross-screen television insights and analytics provider Samba TV has partnered with European TV analytics provider Admo.tv, to bring a new measurement and attribution solution to the French market.

Samba TV gathers viewing data via its ACR technology (automatic content recognition) from tens of millions of opted-in Smart TVs. It then analyzes the dataset to project household-level TV viewing, using its research panel of more than three million smart TVs, balanced and weighted to the US Census. Admo.tv provides brands and media agencies with a solution for monitoring, impact measurement and online amplification of TV campaigns, and uses patented technologies to track all TV spots in real time, and to assess the audience who reacted to them by visiting their web site / mobile app.

According to a study conducted by search intelligence platform Captify, more than 75% of France's adult population consume CTV content on digital viewing devices. The integration between the two companies is designed to deliver a solution that combines Samba TV's proprietary ACR viewing data with Admo.tv's analytics suite, enabling advertisers to 'close the loop' between targeting and measurement through first-party data and advanced analytics.

Pierre Figeat, co-founder of Admo.tv, describes the partnership as the 'most accurate' CTV measurement solution in the French market. David Barker, SVP of International Sales at Samba TV, adds: 'France is one of the most advanced CTV markets in Europe and we are proud to partner with one of its leading companies to provide an innovative approach to measurement and attribution that bridges linear TV and CTV'.

Web sites: www.sambatv.com and www.admo.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.