NIQ Launches Omnisales Measure in Western Europe

Consumer intelligence business NIQ, previously known as NielsenIQ, has launched a solution called Omnisales in France, Germany, Italy, Spain, and Great Britain, integrating its data assets across point-of-sale (POS) retail measurement data, and Foxintelligence's online purchase data.

At the end of 2021, NIQ acquired Paris-based Foxintelligence, which tracks and measures eCommerce activity based on anonymized transaction data collected from consumers through dedicated apps. Foxintelligence's data is based on an eShopper panel comprising more than three million panellists, and over 250,000 eShoppers for each market in Western Europe.

NIQ's new Omnisales solution is designed to provide manufacturers and retailers with 'full coverage' of online and in-store sales. With the tool, users can gauge market size and trends; understand differences between online and offline; analyse the different online channels; and pinpoint the key drivers of category, segment, and brand sales trends.

Beate Lohrmann (pictured), Product Lead eCommerce Western Europe, comments: 'Our latest omni solutions are built on our expertise of coding sales data - harmonizing massive, complex direct retail data from online and offline and millions of e-receipt data, while leveraging algorithms of machine learning to produce precise and stable data insights. We believe the rigor in the measurement is as vital as the strategic business decisions that the insights inform.'

Web site: www.niq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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