Acast Launches Podcast Audience Segments

Acast has expanded its self-serve podcast ad platform, to enable advertisers to target listeners based on Nielsen audience segments across Acast's more than 92,000 podcasts. The new Audience Segments service is available in the US, Canada and Australia.

Acast, which is headquartered in Sweden, introduced its self-serve advertising platform late last year. The service allows advertisers to measure their campaign performance at every stage of the conversion funnel. In addition, the firm works with third party vendors - including Podsights, ArtsAI, Claritas and Veritonic - to enable pixel-based solutions for impression tracking, verification, brand uplift and attribution.

Previously, advertisers booking campaigns through the platform could only target podcasts by listener demographics, location, and show content category. The new Audience Segments targeting feature enables brands to target listeners within specific segment categories including business leaders, high income earners, tech enthusiasts, travellers, parents and pet owners.

Product Manager Niklas Lagerberg (pictured) comments: 'We've seen not just more advertisers, but more experienced advertisers booking podcast campaigns through the self-serve platform. These marketers expect the same experience that they receive when working with the Acast sales team: efficient buying and accurate audience targeting at scale. Audience Segments brings this first-class experience to the self-serve platform by enabling more accurate audience targeting at the moment of ad injection'.

Web site: www.acast.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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