Canela Media Debuts Hispanic OTT Audience Solution

In the US, digital media experience specialist Canela Media has launched an advertiser solution called Canela Connect, based on the identification of US Hispanic audiences of English and Spanish language OTT platforms.

New York-based Canela Media provides technology to connect with multicultural audiences, using proprietary data to help clients understand how to establish culturally relevant connections with Hispanics across the US and Latin America. The new Canela Connect uses data gathered across the group's advertising ecosystem, to identify US Hispanic audiences through the OTT first party deterministic data collected over time across the group's platforms, with a potential to reach more than 50 million unique individuals.

Isabel Rafferty Zavala (pictured), founder and CEO, comments: 'We're committed to disrupting through data and content, while connecting with communities authentically. Our goal is to continue to innovate not just in the content we produce for our audience, but in how our advertising partners can reach the US Hispanic audience with more precision and across the OTT ecosystem beyond our platforms, regardless of the language in which they consume content'.

Web site: www.canelamedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.